Vietjet's loyalty program SkyJoy affirms its pioneering position with a prestigious award at the Asia Pacific Loyalty Awards 2025

(Ho Chi Minh City, April 03, 2025) – Vietjet SkyJoy, Vietjet's loyalty program, has successfully won the "Best Use of Digital Technology" award at the Asia Pacific Loyalty Awards 2025, held in Melbourne, Australia. This award aims to honor the excellence and innovation of loyalty customer care programs in the Asia-Pacific region.

The Asia Pacific Loyalty Awards is one of the most prestigious awards in the marketing and loyalty customer care industry, gathering top brands across various fields. With this victory, Vietjet affirms its pioneering position in applying digital technology to provide seamless and convenient experiences, and to bring tangible value to customers.

Launched in May 2023, Vietjet SkyJoy has quickly become one of the most attractive loyalty programs on the market, with over 15 million members to date. Vietjet's loyalty program allows customers to accumulate SkyPoint rewards from flights and transactions at hundreds of reputable partners across various sectors: banking, tourism, dining, retail, etc., which can then be redeemed for flight tickets and a variety of other products and services in the fields of tourism, dining, shopping, etc.

The highlight that helped Vietjet SkyJoy win at the Asia Pacific Loyalty Awards 2025 is its advanced digital platform, which allows members to easily manage their accounts and reward transactions through the SkyJoy mobile application. This app also personalizes the experience by providing offers that match each member's preferences, enhancing interaction and engagement with the brand.

Additionally, Vietjet SkyJoy’s flexible payment system allows members to easily redeem SkyPoints through various methods, from QR codes to e-wallets, providing maximum convenience when using reward points.

The "Best Use of Digital Technology" award is evidence of Vietjet's relentless efforts to innovate and deliver superior value to its members. In the coming time, Vietjet SkyJoy will continue to expand its partner ecosystem, develop new features, and consistently optimize technology, asserting its position as the top choice for customers who enjoy exciting and memorable journeys.

Previously, the Vietjet SkyJoy loyalty program was also honored in the “Emerging Digital Solutions & Ecosystem” category at the International ASOCIO Awards 2024 held in Tokyo, Japan, from November 6 to 8, 2024, thanks to its creativity, with a comprehensive digital experience that brings immense value to customers.